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The Super Bowl LIX spotlight in New Orleans on Sunday shifted from the gridiron to the stands, where President Donald Trump and Taylor Swift commanded significant attention from the crowd.
The reaction to these high-profile attendees proved surprising to many, with Swift, despite her recent Grammy appearance, receiving an unexpectedly cold reception. The pop star, who came to support her boyfriend Travis Kelce, witnessed the Kansas City Chiefs suffer a decisive 40-22 defeat to the Philadelphia Eagles in a game that appeared even more lopsided than the score suggested.
BREAKING: A stunning new video of Donald Trump getting booed relentlessly at the Super Bowl just was released. It’d be a shame if it went viral. pic.twitter.com/QHkDQrUewA
— Really American 🇺🇸 (@ReallyAmerican1) February 10, 2025
When Swift appeared on the Superdome’s scoreboard, the Eagles-heavy crowd responded with unmistakable boos. While some might attribute this response to Philadelphia fans’ presence, the lack of counterbalancing cheers was notable, even with numerous Chiefs supporters in attendance.
In stark contrast, Trump’s presence during the national anthem drew enthusiastic cheers from the crowd – a particularly significant moment given the NFL’s recent history of anthem-related controversies.
The game’s commercial breaks featured various attempts at cultural commentary, with the most notable being Bud Light’s latest effort to recover from their previous marketing missteps. Their advertisement featured Shane Gillis, Post Malone, and Peyton Manning in what appeared to be their latest attempt to reconnect with their traditional customer base.
However, these efforts come against a backdrop of continuing challenges for the brand. According to Fox Business, Bud Light’s sales for the week of January 20 showed a 29.9 percent decrease compared to the previous year, continuing a pattern of decline that began in 2023.
The evening’s events seemed to highlight a broader cultural shift. The Chiefs, despite having referee support, couldn’t secure victory. Swift, despite her enormous media backing, faced an unreceptive crowd. Bud Light, despite extensive media support for their brand, continues to struggle with market share.
The contrasting reactions to Trump and Swift at the Super Bowl appeared to reflect a significant disconnect between mainstream media narratives and public sentiment in what some are calling post-woke America.
