President Joe Biden has ventured into unfamiliar territory by creating a re-election campaign account on former President Donald Trump’s Truth Social platform. The campaign announced the development on X, writing, “We just joined Truth Social, mostly because we thought it would be very funny.”
We just joined Truth Social, mostly because we thought it would be very funny.
— Biden-Harris HQ (@BidenHQ) October 16, 2023
This move comes ahead of the 2024 presidential contest, where both Biden and Trump are vying for a second term in the White House.
The campaign’s move also comes as the incumbent president continues to lead the 2024 Democratic Party primary polls. However, when it comes to general election matchups against the GOP frontrunner, Trump, and other contenders, the race has proven to be much tighter.
Per Fox News, Biden campaign officials have shared their intent to use Truth Social as a platform to “inject their message” into GOP primary coverage, combat what they perceive as “mis and disinformation” about Biden, and hold “MAGA accountable on their own platform.”
The newly verified account, aptly named “Biden-Harris HQ,” made its debut on Truth Social with a simple message: “Well. Let’s see how this goes. Converts welcome!” This inaugural post quickly attracted hundreds of comments, with some poking fun at Biden and expressing unwavering support for Trump.
A spokesperson for Trump’s campaign, Steven Cheung, wasted no time responding to the Biden campaign’s arrival on Truth Social.
In a statement to Fox News, Cheung remarked, “Crooked Joe Biden and his team are finally acknowledging that Truth Social is hot as a pistol and the only place where real news happens. Unfortunately for Biden, his continuation of spreading misinformation to gaslight the American people in order to distract from his disastrous record won’t work, and they’ll be ratioed to oblivion.”
Truth Social, which was launched in early 2022, emerged about a year after social media platforms X (then known as Twitter) and Meta banned Trump in the aftermath of the U.S. Capitol breach on Jan. 6, 2021. Notably, the CEO of Truth Social is former Rep. Devin Nunes (R-CA), who became a key Trump ally during the “Russiagate” controversy.
While X and Meta have allowed Trump to return to their platforms, his verified Facebook and Instagram accounts have been relatively less active compared to his Truth Social account, which is now his major source of communication.
The former president, who was once an avid tweeter on X, was silent on the platform until Aug. 24, when he posted his mugshot in the Georgia 2020 election criminal case while sharing a link to a donation landing page.
— Donald J. Trump (@realDonaldTrump) August 25, 2023