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Leaked images of Jaguar’s newest concept car are creating a stir ahead of tonight’s official unveiling, with the design drawing significant criticism.
The once-prestigious British automaker, known for its sophisticated and elegant vehicles, appears to be taking a controversial direction with its latest marketing strategy.
🚨 Jaguar's long-awaited concept GT has leaked ahead of its official unveiling – here's what we know so far pic.twitter.com/31jGkFopCV
— Autocar (@autocar) December 2, 2024
Their recent advertising campaign featured a diverse cast of individuals in unconventional attire, moving expressively throughout the commercial. This advertisement not only previewed their upcoming concepts but also introduced their reimagined logo, departing from their traditional leaping jaguar emblem.
With their Miami event scheduled for Monday, images of their concept vehicles have surfaced prematurely.
Despite facing criticism, the managing director remains committed to the company’s new direction, dismissing detractors’ concerns.
“If we play in the same way that everybody else does we’ll just get drowned out,” he stated in his Financial Times interview.
Everyone's looking at Jaguar: pic.twitter.com/YGrGJC15gm
— Malakado™ ✪ (@malakaddo) December 2, 2024
“So we shouldn’t turn up like an auto brand. We need to re-establish our brand and at a completely different price point so we need to act differently.”
“We don’t want to necessarily leave all of our customers behind. But we do need to attract a new customer base.”
The success of this bold rebranding strategy now rests in the hands of consumers and the market.
