Elon Musk’s purchase of Twitter has caused several big-name corporations to put a halt to all advertising on the platform.
The Wall Street Journal reports that some of these companies fear Musk will allow “objectionable content” on the platform.
A growing list of brands have paused their Twitter ads since Elon Musk's takeover, including General Mills, Audi and Pfizer, people familiar with the matter say https://t.co/3OeBszo4od
— The Wall Street Journal (@WSJ) November 3, 2022
“Food company General Mills Inc., Oreo maker Mondelez International Inc., Pfizer Inc. and Volkswagen AG’s Audi are among a growing list of brands that have temporarily paused their Twitter advertising in the wake of the takeover of the company by Elon Musk,” reads the article, citing “people familiar with the matter.”
The Journal claims the swift exit of multiple executives within Twitter’s advertising and marketing departments played a major factor in their decision.
“Many executives on Madison Avenue are uneasy with the rash of sudden executive departures from Twitter’s advertising sales and marketing units.”
Musk has met with advertisers in an effort to convince them the platform will remain a safe place to market products and services.
“Since tweeting last week that Twitter “cannot become a free-for-all hellscape,” the billionaire has participated in several meetings and video calls with some of the world’s largest ad companies and blue-chip advertisers,” ad executives told the WSJ.
In one of the meetings Musk even promised to rid the platform of bots.
“During the meeting, Mr. Musk stressed that Twitter would be a safe place for brands, promising to rid the platform of bots and add community-management tools.”
We can chalk this up to another hypocritical boycott from the left. They’re all about freedom of speech, but only as long as it suits them. Twitter became a “threat to democracy” the second Elon Musk took control, signaling the platform was no longer a tool of the left.