A group of anti-Trump Republicans is dropping millions of dollars in the next month in advertising designed to draw support away from the America First voting base in the lead-up to this year’s midterms and the kickoff to the 2024 presidential election. The campaign appears to focus on the same messaging broadcast by Speaker Nancy Pelosi’s January 6 Committee.
The PAC named the Republican Accountability Project has purchased $3 million in over-the-air advertising in seven U.S. battleground states. The ads show video of the disorder at the Capitol Building on January 6 and include messages from GOP politicians who oppose President Trump.
GOP Anti-Trump Group Buys $3M in Ads in Swing States https://t.co/HzloK0Gz45
Would you believe a group called the Republican Accountability Project only wants what's best for Republicans?
They want to #SaveTheRINOs.
— Ed Martin 🦅 (@EagleEdMartin) August 15, 2022
The ad purchase package covers the next three weeks, in an apparent attempt to maintain public attention on January 6 while Pelosi’s hand-picked committee will be on recess until next month.
Republican Accountability Project executive director Sarah Longwell told reporters that the group is “really trying to make the Jan. 6 findings stick with swing voters.”
The anti-Trump PAC hopes that the ads will push voters away from President Trump if he should decide to make another run at the White House in 2024. Longwell cited a poll that she said indicates 51% of Republican voters are open to considering a candidate other than President Trump in the 2024 GOP primaries.
The ads will run in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin during local news broadcasts. Those states were all closely decided in the 2020 elections and will figure prominently in the control of Congress after the November midterms.
The headliner for the ads is Rep. Liz Cheney (R-WY), who leads the never-Trumpers inside the GOP and voted for the former president’s impeachment along with House Democrats. Cheney also serves as the vice-chair of the January 6 Committee.
Cheney’s willingness to serve on Pelosi’s committee led to her being voted out of her GOP leadership position by her fellow Republicans.
In one of the ads, Cheney says all Americans “have a duty to ensure that what happened on Jan. 6 never happens again.”
The bulk of the ads will run after the Wyoming Republican primary election set for August 16, when Cheney is almost certain to be a lame-duck House member. Harriet Hageman led Cheney by nearly 30 percentage points in polling conducted in the last few days.
The Republican Accountability Project claims that it plans to spend at least another $10 million on advertising against Republicans in 14 states who are running this year and support Trump’s claims that the 2020 presidential election was plagued by fraud.